Customer Data Platform
Unified customer profile store that consolidates data from all touchpoints into a single 360-degree view per tenant.
Software Subsystem Application active
Customer Data Platform (CDP) consolidates customer information from CRM interactions, support tickets, billing events, and product usage into a unified profile per contact. It powers segmentation, personalization, and reporting across the platform.
Relationships
Composes outgoing 2
Part of incoming 1
Architecture Context
Properties
Type Software Subsystem
Layer Application
Domain Customer Management
Status active
Owner Platform Team
Additional Metadata
Environments production, staging
Archimate Type application-component
Meta Model
Business
Organization
Application current
Technology